Lessons Learned From 2018 and Ten Years of Writing & Self-Publishing

4th Quarter Income Report

Whoo doggies, it has been a year of ups and downs!

I’m learning a lot, mainly about how to market my books, and I fully expect that trend to continue. Here is a review of the last quarter of 2018, however:

  • December 2018 Earnings – $270.92 from Amazon, $0.00 from other sources, less $134.56 in advertising = $136.36 net profit
  • November 2018 Earnings – $393.36 from Amazon, $0.00 from other sources, less $505.80 in advertising = -$112.44 net loss
  • October 2018 Earnings – $231.61 from Amazon, $3.57 from other sources, less $93.50 in advertising = $139.62 net profit

When it all shakes out, I sold $2,441.29 in books in 2018. Of that, I netted $741.10 after advertising costs.

This amount does not take into account what I spent on education (Mark Dawson’s Self Publishing Formula as well as several books), book blurbs and ads (through Best Page Forward on four different books), or on book covers (both ones I designed and needed to purchase images for, or the cover for Hired Gun).

If I did figure those in, I’d probably be around $1,200 in the hole.

In other words? I have a ways to go.

Keep Writing, Don’t Stop

Looking back and realizing that I’ve written six books in ten years has really given me a kick in the ass. I need to stop second-guessing myself and get these stories done.

Life is too short and I have so much to say, share and entertain others with. It’s all in there, hidden in those folds of gray, waiting for me to put them out there.

If you think you have an idea of a good book – write it down, and begin writing your book. Don’t wait. Don’t marry poorly (it took three tries before I got this one right) or tell yourself you don’t have time because there are other more important things to do – get those words out. Every day. Get them out there and spread them on the ground for people to trip over and find.

My only regrets over the past ten years have been:

  • Questioning my own worth
  • Not getting serious about making money as a writer sooner
  • Coming up with excuses to not write more

Ads Are Necessary, Make Them Count

The first step in the journey was understanding that ads would make the difference between sales and no sales. That was a tough one. I really objected to having to pay money to get my words in front of people.

But I see the difference it has made and, when done right, it can be quite profitable.

Now I need to progress through the second part of it, making ads work for me. How do I:

  • write effective ad copy
  • put it in front of the right people (i.e. those who will press the Buy button)
  • keep my ad costs as low as possible?

That’s the learning curve I’ll be on in 2019.

500 Words or Bust

I mentioned it in previous posts, but I’m really embracing the idea of writing a minimum of 500 words per day, every day.

There is more to it, however. Isn’t there always?

Call them ground rules.

  1. 500 words per day, every day (except when I am sick, which is thankfully, rare)
  2. The 500 words must be in the assigned project (one project at at time, right now that is Hired Gun)
  3. Additional words are welcome (blogging, other projects, etc). The 500 words per day is simply a base amount.
  4. Additional words do not carry forward (so in other words, if I write 1,000 words, I can’t use them as an excuse to skip a day of writing) or backward. Each day is a new blank slate.

Stop Waiting for the Writing Ship to Sail In

If you want it, you had better stand up and take it. Grab that bitch by the anchor and start pulling.

I’ll admit it, I joke about making my writing pay. I play the world’s tiniest violin and occasionally dip into self-pitying indulgences or don’t write for days or weeks on end.

Steven Pressfield would say that is probably Resistance rearing its ugly head. I’m determined to beat down Resistance in any way I can.

I want the writing to pay. I want it to be my “go to” for income, but I know that I have a ways to go. I need to understand the business side of it better and to that end, I am determined to learn a little every day. And not just learn, but implement what I have learned.

2019 Aspirations and Dreams

In 2019, I hope to do the following:

  • Finish at least two manuscripts – Hired Gun and one other (which one I’m not sure of yet)
  • Put into place a triad of daily activity: (write in one book, edit a second book, and plan a 3rd book)
  • Attend a conference (and do this once a year from now on)
  • Grow my readership and multiply my subscriber list to 1,000

I was so excited to book tickets and lodging at the TRIBE conference for this September. I’m really looking forward to the trip!

And Remember, KEEP WRITING!

I have wanted this dream for so long. And I’m beginning to truly understand that I am the one who holds myself back from it. Every time I take on a new cleaning client, schedule another event to go to, avoid writing my 500 words per day, or come up with an excuse on why I need to reconcile a credit card statement right now instead of writing.

Whether you call it Resistance, or procrastination, or LIFE – the end result is the same. The words remain unwritten, the dream unrealized.

As I approach my 50th year on this planet, that is no longer an acceptable situation. I have so much to say, so many tales to tell.

Keep writing.

Keep writing.

KEEP WRITING.