It is well known that I am not the most intuitive of individuals. I get vibes…sometimes. Weird feelings that could mean “run like hell for the hills, because she is about to blow” to a vague feeling of unease shortly before an eruption of epic proportions.
In short, I do not understand my fellow humans as well as I would like.
I’ve found myself idly wondering if I fall somewhere on the autism spectrum.
In any case, never was it more apparent than when I checked my most recent analytics from Mail Chimp.
Since getting my hand slapped by Mail Chimp (something I totally, TOTALLY deserved), I found myself leveling out with a list of around 60+ subscribers.
I can’t wait for the day when I look back at that number and smile because it is in the umpteen thousands…
And each week, when I send out my newsletter, I check my analytics. How many have opened the newsletter? How many have clicked on the different links?
Last week? I averaged over 55% open rate. The industry average is just a tad over 16%.
What does this tell me? Well…it tells me you like reading what I’ve written. At least a little bit. Maybe a lot.
But there is where the analytics end and the questions begin.
Why are they reading what I’ve written?
What catches their attention the most?
You see, I’m trying to build readership here. And as I understand it, that means writing words others want to read. And as I continue to read 279 Days to Overnight Success by Tim Grahl, I find myself struck with the very question he asks, “What’s in it for the readers?”
And when I thought about that question I realized that I have absolutely NO idea.
I told you, I don’t understand humans very well.
So…ummm…help me out here. Stop lurking, just for today. Throw me a bone and tell me…what are you doing here? If you don’t feel comfortable posting a comment then just send me an email at firstname.lastname@example.org.
Because I would really like to know. And you know I can use all the help I can get to puzzle this little mystery out!