Building My Twitter Following
I have never been very impressed with Twitter.
Yeah, you heard me right. Go ahead twitterphites and just Unfollow me now.
But here’s the deal, unimpressed or not, I have been actively trying to build my Twitter following for the past three months. Because it doesn’t really matter what I think of Twitter, it matters more that others do like it and do use it.
See? I’m slow, but I’m getting there. Eventually I will become a marketing super-genius!
So each day, I go through at least a dozen emails from Twitter – I see who is Following me and usually Follow them back (except for a small select obnoxious few) and I go through Twitter’s suggestions and Follow folks in the hopes that they will follow me back. I’m averaging over nine new followers each day, and my total is quickly approaching 2,000 Followers.
I might not be sold on Twitter, but I have seen an uptick in book sales. Especially when a particular Tweet finds itself the right audience. The War on Drugs: An Old Wives Tale is a good example of this. Each time I Tweet “We are not an episode of weeds. I am not Nancy Botwin, but …http://amzn.to/1ni89yy (paperback) http://amzn.to/1ssy1bh (kindle)” this actor from the series re-tweets my tweet. And I’ll get a book sale. How amazingly cool is that?!
So Twitter might not work for me, but it sure does for others.
Raising My Prices
I bent the ear of a marketing guy the other day and it turns out that I’ve been doing it all wrong.
See, I figured that I’d rather someone read my book, and I don’t want to frighten them off with an overly high figure, so I set my ebook and paperback book prices as low as possible. However, this may have the opposite effect. As the guy said, “It is the perception of quality. Price them cheap and your writing is cheap. Price them higher and obviously your writing is worth more.”
So I’m going to give it a try. Right now, my ebooks range from 99 cents to just $2.99 each, depending on the book. And the paperbacks are anywhere from $9.02 to $9.98. Get them at that cheap price NOW, because the prices are going up.
I’ll be raising the paperbacks to $13.99 and the ebooks to a solid $4.99 each. And we will see how it all shakes out.
Pie in Face
Speaking of Twitter, this should give you a laugh. At least, it did me. The sign of mental health, I can laugh at myself. In fact, I do it quite regularly.
As I was building my Twitter following, and running through the email that listed my newest Twitter followers, a name (and website) jumped out at me. Cannabis.com, which has an online and in print magazine. And the inspiration struck, similar to a bolt of lightning but just a tad less damaging, WHY had I not thought of contacting the various cannabis/weed magazines and promoting The War on Drugs: An Old Wives Tale with them?
And while I was dreaming the dream another question occurred to me, Rolling Stone has been writing some weed-centric articles. Why not contact them as well? The worst they can say is “no.”
I swear to you, marketing is such a foreign concept to me. As if the fact that I have written a book (well, four of them) could somehow be magicked into the air, and people would just suddenly KNOW about it without me having to do a single thing!
So a bit of pie in face, if you will, that it has taken me close to two years to figure out that I might need to actually market the book I have written.
And yeah, I’m totally contacting Rolling Stone. What is the worst that could happen?
Don’t answer that. Just…don’t.