The Highs and the Lows

The last year has been full of some rather extreme highs and lows. For most of it, I feel a little helpless, caught on the ocean, rising and falling with the waves.

As I look at 2018, of which 1/12 of is already been gobbled up, I find myself still struggling to “figure it all out.”

 

Think Indie

Did you know Andy Weir, author of The Martian was an Indie author? So was Hugh Howey.

There are tons more and as I listen to podcasts while I clean my clients’ houses, I hear it over and over. People are getting into self-publishing not out of lack of ability or no other choice, but because of the ability to a) make more money, and b) exert more control over how their book is produced and marketed.

I hear it time and again and frankly, I agree with it. Every time I announced, “Okay, I’m going to submit this manuscript and try and get an agent, try to get this published traditionally” a hard lump formed in my chest.

It didn’t feel right, it felt wrong.

Why should I beg someone to be my agent and take a 20-30% cut of my creation?

Why should I deal with a publisher who is going to take 90% of my earnings before the agent takes out their share?

Why should I trust a publisher to market my book effectively for me when I know that only the top cut of authors get any marketing budget at all? Most get nothing.

A podcast I was listening to recently talked about one of Dan Brown’s books coming out on e-book recently, right before a new release. The publisher did a big promotion on the ebook in anticipation of the new book release, but didn’t bother to add a chapter from the new book as a teaser in the end or even provide a link to pre-order the new book. And Dan Brown is a very popular author! If they couldn’t get that basic marketing principle down for Dan Brown, how bad would they screw over a relative unknown?

So, thanks but no thanks, I’ll stick to working as an Indie author. I’ll continue to educate myself and improve not just my writing, but all aspects of the Indie author life – book cover design, formatting, editing, and marketing.

Imposter Syndrome

I have been listening to several podcasts that focus on marketing and more for Indie authors. One recently covered imposter syndrome, which I think that most people feel on a regular basis, no matter how experienced or talented they might be.

I struggle with it, just like anyone else. It has gotten better over the years – I can remember that shortly after I had written and published the second book I actually asked my friends on Facebook if I was officially an author. I had been one for two years at that point!

One thing that helps is getting reviews on my books. I check my Author Page on Amazon regularly and so I notice when new ones come in. This review just came in on my two War’s End books…

In case that is hard to read, the reviewer wrote:

“This is book one of a two book series filled with well-defined and well loved characters. Yes, it’s dystopian in nature and yet it could take place in any time or in any place. What designates this book as excellent is the author’s vision of her characters, their actions, and their stories. Her writing transcends the commonplace and rises to the level of prose. In fact, her choice of words, phrasing, and meaning sometimes brought me to tears of wonder.

The story, itself, is more than absorbing, having all the usual attributes of great literature, i.e., joy, sorrow, heartbreak, action and suspense. After finishing both books, I can clearly state that these volumes are not to be missed. You’ll find yourself heavily invested in the characters and their actions, trying to read quickly to see what happens and yet slowing down to catch the nuances of the author’s prose.

Don’t miss these books!”

Whenever I get to thinking that I don’t have anything original to say and that my writing is stilted and generally sucks, I think I’ll just need to look this review up and I will feel better.

bad grammar – I did NOT create this meme!

Figuring Out This Damned Thing Called Marketing

Have you ever thought that it would be fun to ride a bucking bronco? Yeah, me neither. I hear those bastards are rather wily. They will trick you into thinking they are going one way and it turns out to be the other.

Marketing is just as wily and volatile.

I’m climbing up a real tall mountain right now as I try and wrap my brain around it. I am learning to:

  • Write good ad copy (it’s harder than you might think)
  • Utilize correct ad placement and timing
  • Understand Impressions vs. Clicks vs. Purchases and what a good ratio mix is
  • Find a mix of free and paid marketing that works for me (it feels like shooting into the darkness)

I’m in the process of reading several books on the subject…

Some of these are very short, others not so much. In other words? I’ve just started on the mountain. I also decided to scale back and focus on one book at a time until I get the hang of this marketing thing. So I’m focusing on Gliese 581: The Departure for now.

I’m also considering placing the two War’s End books into a “boxed” set for the Kindle and marketing it for $6.99. The individual books are priced at $3.99. If I do that, it will probably be in March or later.

When the Hell Will I Get Back to Writing?

Oh, yeah, that.

Um…

So after I finish this post I need to write a ghost story with a family tree and a veterinarian for NYC Midnight. It’s a short story competition and it’s due on Friday.

….

….

Yeah, so I’m hoping to make a goal that now that I’ve run out of month (I designated January to be a “learn about marketing” month) I will dedicate February to writing something.

What are you going to write about, Christine?

….

…..

Is that a squirrel? Wait, that’s a bunny! See the bunny?

[runs away from the computer]

Join My Subscriber List – Read Exclusive Material for Free

If you haven’t signed up for my free monthly newsletter, do it now!

One email per month, plus subscriber-only access to short stories that fill in the details of the vast Kapalaran Universe that exists in my mind. The Gliese, War’s End and upcoming Chronicles of Liv Rowan series are intrinsically connected to one another and you will get to see them firsthand.

Here is what my subscribers get in each monthly email:

  • The link and password to the FREE short story of the month (companion pieces to my already existing fictional works)
  • Updates on any upcoming free book promotion and discounted ebook deals
  • A summary of all of my blog posts (I post in four different blogs on a variety of cool subjects) for the month
  • An organizing “tip of the month” (remember, I wrote this GREAT organizing book)
  • Updates on any upcoming classes I’m teaching
  • Updates on book projects

I will never sell/share your email address, there is no cost or upsell, and you can safely unsubscribe at any time.

Click here to sign up!

Chores First, Marketing Second, and Then…

Chores First

They aren’t really chores. Writing isn’t a chore for me, but a freedom of expression.

Okay, all bullshit aside, sometimes it is a chore. But not in this case.

Pre-planning me, I need to feel like I have at least 6-12 months of short stories in the can and ready. So I’ve been working on those.

As you may recall, these short stories are for my email subscribers only. I am rolling out one of these short stories each month. So far I have written Forward Reach (January), 99 Problems (February), Reek of Bone (March), and I’m currently working on Incident in Philly (April).

All of these little stories provide back stories on the fiction books – from the War’s End series, Gliese, and the upcoming Chronicles of Liv Rowan series.

Marketing Second

I’ve seen my page reads flatline in the past week and that has me concerned. I wasn’t making a lot of money with Kindle Unlimited page reads, but it was at least some money.

As is my way, I went through the typical “What am I doing? This writing thing isn’t working, I’m a failure!” This happens with regularity. That said, it happens less often than it used to. I imagine that most people deal with a fear of failure and on a regular basis. Imagine if we didn’t. Imagine if we weren’t shackled by fear, insecurities, and even a healthy dose of self-loathing.

I’ve spent far too much time in that realm and I have no intention of returning.

I bought a book on Amazon – Mastering Amazon Ads, it arrived today and I’ve already read the first three chapters and created my initial ads which are currently pending review. I heard about it on The Creative Penn’s podcast and thought “I must have this book!” You can find the specific episode here.

Every time I think I’ve got it together and understand all of the ins and outs of being a creative entrepreneur, I’m smacked on the nose and reminded that I still have a way to go.

As for the Rest

As soon as I can possibly get through this learning curve, I want to return to writing. I’m battling a cold and a calendar full of appointments, but I hope that the dam breaks this weekend and I can refocus on writing.

I’ll wrap up  Incident in Philly and get ready for NYC Midnight’s Short Story Challenge to start on the 26th. There’s always plenty to do around here!

Join My Subscriber List – Read Exclusive Material for Free

If you haven’t signed up for my free monthly newsletter, do it now!

One email per month, plus subscriber-only access to short stories that fill in the details of the vast Kapalaran Universe that exists in my mind. The Gliese, War’s End and upcoming Chronicles of Liv Rowan series are intrinsically connected to one another and you will get to see them firsthand.

Here is what my subscribers get in each monthly email:

  • The link and password to the FREE short story of the month (companion pieces to my already existing fictional works)
  • Updates on any upcoming free book promotion and discounted ebook deals
  • A summary of all of my blog posts (I post in four different blogs on a variety of cool subjects) for the month
  • An organizing “tip of the month” (remember, I wrote this GREAT organizing book)
  • Updates on any upcoming classes I’m teaching
  • Updates on book projects

I will never sell/share your email address, there is no cost or upsell, and you can safely unsubscribe at any time.

Click here to sign up!

1/10 of the Way There

This past November, I began marketing my books in earnest.

And I saw results. Not earth-shattering, quit-your-job-because-you-are-an-official-writer-now results, but still. Results.

So for the entire year of 2017, I earned $2.32.

And so far this year, I expect that I will be paid $114.77 for November’s earnings in late January and $180.59 for December’s earnings in late February.

And I have to say, that is rather exciting!

Right now, I earn around $1,800 per month cleaning houses. I could make more, but I limit myself to one cleaning per day, and that is quite enough for this aging body, let me tell you!

The BIG GOAL is to replace my monthly income of cleaning houses with a monthly income from writing books. So, according to December’s earnings, I’m 1/10 of the way there.

I broke it down the other day and figured that my earnings in December had increased over November by 156%. And that if I could sustain that amount of increase, I would be able to say “Mission Accomplished” by July of this year. But instead, recognizing that the rate of growth I might hope for is not necessarily the one that I will see, my monthly earnings goals for this year are as follows:

$315 for January earnings

$450 for February earnings

$585 for March earnings

$720 for April earnings

$855 for May earnings

$990 for June earnings

$1,125 for July earnings

$1,260 for August earnings

$1,395 for September earnings

$1,530 for October earnings

$1,665 for November earnings

$1,800 for December earnings

Is it possible?

Could it happen sooner?

All Into a Special Savings Account

When my first payment of the year comes in from Amazon, I’ll open a new savings account. I’ll call it my FFCH (Freedom From Cleaning Houses) account!

I’m planning on putting every penny I earn this year into this special savings account. I figure that, before I can stop cleaning houses, I need at least three months worth of income ($5,400) AND at least $1,350 (3/4 of my current cleaning income) monthly earnings coming in from writing. That would give me a full year of savings to tap on a monthly basis if needed to make up any shortfall.

So that’s the goal. It’s on the board so it has to be real!

REALLY Big Goals

Obviously, $1,800 per month is not my ultimate goal. I would love to make more and I think I can, by doing the following:

  • Continue to produce content that readers will enjoy by:
    • Publishing a new book this year
    • Monthly short stories for my email subscribers only
  • Broaden my readership by:
    • increasing my email subscriber list through marketing and word-of-mouth
    • submitting short fiction to sci-fi magazine markets
    • participating in one or more short story contests
    • increasing my book distribution to other markets
    • marketing my writing through social media
  • Dialing down on marketing that works
    • giveaways and special price promotions
    • social media posts
    • getting my work promoted through book bloggers, radio interviews, et cetera
    • educating myself through podcasts and reading

I’ll be updating you on my progress as the months go by.